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Description

IRHTO -as a brand of Iran Health Tourism was founded by International Health Services Institute (TAPESH) in 2006 and began its activity with the cooperation of the governmental, private, educational and university organizations and entities with a focus in exporting health services- starts its field studies from tens of congresses and conferences as well as dispatching special party to surrounding countries to explore the reason in failure of and obstacles in formation and expansion of tourism industry in popular concept and health tourism in special meaning of it and finally giving a positive outlook on potency of Iran by providing executive solutions.

IRHTO -as a brand of Iran Health Tourism was founded by International Health Services Institute (TAPESH) in 2006 and began its activity with the cooperation of the governmental, private, educational and university organizations and entities with a focus in exporting health services- starts its field studies from tens of congresses and conferences as well as dispatching special party to surrounding countries to explore the reason in failure of and obstacles in formation and expansion of tourism industry in popular concept and  health tourism in special meaning of it and finally giving a positive outlook on potency of Iran by providing executive solutions.

Secondly, the executive model of health tourism provided according to previous studies based on Institutional behavior and networking. Governmental support and no interference by governmental, quasi-governmental organizations and entities, cooperation of juridical, natural person of medical and non-medical related sections, providing infrastructures in this field, having a cohesive, integrated, flexible structure accompanied by high quality and affordable, competitive prices in comparison with other surrounding countries, integrated, extensive and effective marketing using up-to-date and efficient technology including IT science based on expert human resources, educated people and marketing experts, free, convenient and secure access for health tourists to medical and tourist services- are IRHTO model’s characteristics and tactics to achieve its goal of stating IRAN as a great country with medical and tourism potential to provide an appropriate context for development of Iran Medical Tourism as a humanistic, pure and also profitable industry.